Chupa Chups!

So for the logo re-creation project I chose to do Chupa Chups, a candy company that was the first to have keep children in mind in the creation of their candy. In 1956 inventors at Chupa Chups had the idea of making a candy that could be held on a stick. The inspiration came from two facts: the largest consumer of candy is the child audience, and the fact that kids tend to remove the candy from their mouths with their very own hands!

The logo needed to appeal to kids as well, and surprisingly, the famous surrealist Salvador Dali was commissioned to create this logo. It was made in 1969. Dali drafted the basic idea of it on a newspaper in about an hour. Later in life, Dali used himself as a brand, even having a his own logo.

For my process, I made a crude slideshow telling the steps I took in re-creating the Chupa Chups logo. See me for further notes. I thought they were boring…